Super Bowl Ad starring Melissa McCarthy for Booking.com
Stills for the Big Game for Booking.com, with fantastic director Alex Prager, featuring Emmy Award-winning Melissa McCarthy, who is now the spokesperson of “Booking.yeah” campaign.
“The joy and excitement we get from traveling and exploring the world, or even taking a short trip close to home, gives us such wonderful memories. Every time my family travels, we come back as a little bit better versions of ourselves, and we’re immediately inspired to start daydreaming about our next trip. The fun of travel starts with a world of possibilities, so I hope the ad inspires everybody to book their next trip with Booking.com and bring their travel dreams to life.”
- Melissa McCarthy
PHOTOGRAPHY
Photographer: Jan Opdekamp
Assistant : Louis-Philippe Beauduin
Retoucher : Patrick Bras @EclipseRetouch
Agent : Karen de Schepper @Initials.LA
CREATIVE AGENCY
Zulu Alpha Kilo, Inc.
Chief Creative Officer: Tim Gordon
Chief Marketing Officer: Christine McNab
Executive Creative Director: Casey Rand
Creative Director: Rachel Goss
Creative Director: Ross Wolinsky
Creative Director: Vic Bath
CLIENT
Client: Booking.com
Chief Executive Office: Glenn Fogel
SVP / Chief Marketing Officer: Arjan Dijk
VP of Brand: Natalie Wills
Global Brand Creative Manager: Ali Ronca
Head of Production: Nadia Pack
Executive Brand Producer: Ian Kennelly
Executive Brand Producer: Andrew Slough
Senior Project Manager: Cam Beaumord
Head of Brand Studio: Nick Thiel
Senior Designer, Motion: Giuliana Latte
Designer: Wei Lun Wang
Designer: Ina Balabanska
Copywriter: Johannes “Yordi” Tromp
VP PR & Social Media: Leslie Cafferty
PR Lead: Angela Cavis
Social Media Lead: Laura Kaye
Integrated Strategy and Planning Lead: Eséte Workneh
Youtube Lead: Beniam Gebeyehu
PRODUCTION
Director: Alex Prager
Production Company: Arts and Sciences LA
Managing Producer / Executive Producer: MARC MARRIE
Managing Director / Executive Producer: MAL WARD
Head of Production: Milena Milicevic
DOP: Matthew Libatique
1ST AD: Michael Salven
EDITORIAL
Editorial: Arcade Editorial
Editor (Somewhere, Anywhere): Geoff Hounsell
Senior Producer: Alexa Berman
VFX
Visual Effects: Framestore
VFX Lead Artist - Nuke: Corrina Wilson
Executive Producer: Heino Henning
Senior Post Producer: Annabelle Cuthbert
VFX Supervisor: Eric Rosenfeld
COLOR:
Color Grade: CO3
Colorist: Beau Leon
SOUND DESIGN
Sound Mix: Wave Studios
MUSIC
Original Music: Barking Owl
Business Affairs
Talent Strategy/Procurement: Smarts